Democracy Isn't A Spectator Sport.
A coalition of independent business owners using our collective voice—and politically-charged merch—to defend democracy and stand against authoritarianism.
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Our Mission: Main Street, Not MAGA.
We are a coalition of independent business owners who believe in community, prosperity, and democracy. When authoritarian rhetoric threatens our economy and our values, we refuse to stay silent.
BluConscience provides the tools—from bulk merchandise for your storefront to a platform for unified action—to empower entrepreneurs to become a visible, formidable force for change. We're turning our storefronts into statements and our sales into support for the pro-democracy movement.
Stand With Us →How We Craft Change
A simple, powerful model for impact.
Wear Your Values
Purchase high-quality, politically-charged apparel and goods. Every item is a conversation starter and a symbol of your commitment to a thriving democracy.
Join The Coalition
Are you a business owner? Join our coalition to get bulk pricing on merchandise and display your pro-democracy stance in your place of business.
Fund The Fight
A full 15% of pre-tax sales are donated directly to proven, non-profit organizations on the front lines of protecting democratic institutions and voting rights.
Featured Collection
Provocative designs with a purpose. Ethically sourced and printed in the USA.
The 'Dissent Is Patriotic' Tee
Inspired by street art and American heritage, this design is a bold declaration. True patriotism isn't blind loyalty; it's the courage to question, challenge, and hold power accountable. Available in multiple colors and styles.
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